The design aspect of a web design is taken seriously by the owner of any website. But when it comes to an ecommerce or business portal, the design has its own unique character. One clear aspect that every business website has is that it is designed to attract potential customers and to convert them into loyal customers of a company. A common mistake is that most websites tries too hard to impress their visitors and that’s where they falter.
As an owner of a startup or small business, you need to assess several options before you finalize a professional web design company in Dubai. The latest design trends followed by most ecommerce websites is a good indicator how you should also go about this process by asking your designer to keep these trends in mind. Let me elaborate all 6 of them now for your easy understanding.
- A Spectacular Background to Start with
A bigger background for video and large moving images are in trend these days. You must have gone through some ecommerce websites who portray these types of backgrounds. In this way, you can convey a lot about your company, products and the overall philosophy. If your hired designer will be able to create a convincing story, then you can be sure of having a website that will engage your potential customers for sure.
- Use of Animation
The animation is mistaken by many people as having animated GIFs or pictures on your website. Of course, it is not a good idea incorporated in a business website. What I am trying to connote is engage visitors with attractive animations. An experienced designer will help you out by creating rich animations that suits your business/product completely and make the shopping experience of the users a joy.
- A Clean Design
One aspect gaining popularity, and for the right reasons, is an ecommerce website with a clean design. Hidden menus are one way of doing this leaving lost of space on the pages where animations and large backgrounds can be used. (See point 1 and 2) Initially only mobiles were using these designs but nowadays websites are benefitting equally. So you must ask your designer to use this feature on the website for a clean and clear look of the website for easy navigation.
- Long Scrolls
The use of long scrolls, again a feature made popular by mobile devices, is a big hit these days. Business websites benefit from it even more as they have to tell a compelling story to woo the visitors and long scrolls are extremely beneficial in this regard. It allows more visuals and permit easy navigation. One big advantage that your visitor is always logged on a single page so you can display messages and other discount offers to get his attention.
- A Responsive Layout
Another hot trend, more designers are offering the responsive layouts for their customers so that a site is viewed the same on any device or screen size. That’s why a web page will look the same on a 5 inch smartphone or a 20 inch monitor. For this, you need an expert designer who can offer you this feature with pinpoint accuracy.
- A Rich and Befitting Browsing Experience
People surf the Internet all the time but they like very few sites. As a small business/startup owner, you need to make sure your website fits into that list. An informative website that showcases its products well can become a hot favorite among its target market and the word of mouth can increase its reach globally. Relevant content and a great, responsive design can give a professional touch to the website resulting in building and establishing trust with the customers.
If you want to discuss any aspect of the blog with me, please feel free to discuss it in the comments section below.