Many individuals and businesses have turned to webcasts to promote their products and services or to help train employees. Many of those webcasts feature interviews that come across as scripted, boring or chaotic. The following is some advice on how to put together a webcast production in NYC that looks and feels real every time!
Do Your Research
If you’re conducting an interview, make sure you understand the topic matter thoroughly as well as understand the person you are interviewing. If it’s the CEO of your company, for example, learn their history before you start asking questions. Your job is to facilitate whatever message they want to deliver and to do so, you need to know what you’re talking about.
Ask Pertinent Questions
Once you have your research done, ask questions that pertain to the topic at hand and are relevant. Make sure they are not leading questions because those are easy to pick up on. If you have follow-up questions, always make sure they accomplish two things:
- Help clarify whatever was just said
- Provide backup for anything that was said.
If you make sure every follow-up question accomplishes those two things, your inquiries will always seem fresh and relevant.
Listen – Don’t Interrupt
If you listen to radio interviews and some webcasts or podcasts, the interviewer seems to be rushing through topics and interrupts the interviewee a lot. If the interview is confrontational at all, that might be appropriate, but in everything else, it detracts from the quality of the interview and thus the webcast. Make sure to listen to every answer and then take a second or two before you say anything. This will give you a chance to collect your thoughts, your interviewee a chance to relax and your audience a chance to digest what was just said.
Let them Answer
This differs from interrupting because it pertains the flow of the interview. Too often, interviewers seem like they’re only waiting for an answer to be completed so they can make a point. It seems like the interviewee is there as a supporting actor for the interviewer, instead of the other way around. Use the pause mentioned above to avoid this, but more importantly, make sure your comments pertain to what was just said, not what you planned on saying.
Avoid Talking Points
Talking points have been popular for 30 years and become less and less so the more they are used. As you use webcast studios in NYC to make your production, avoid the “canned newscast” aura and go for a more thorough message than a 30 second, formulaic sound byte.
Whether your webcast production in NYC is a sales pitch or presentation for training or a new product, using an interview can be a powerful way to convey a message, if it’s done correctly. Use these tips to make sure it comes across as natural and engaging.