Every business person knows that keeping a customer is much less expensive compared to finding a new one. That is why business and company owners are always looking for innovative and effective ways of engaging their customers. Customer relationships are incredibly vital to the success of a business and as such should top the list of a business owner’s concern. There are many ways that a company can use to source for means by which to improve their customer engagement.
Using the Best CRM
Customer Relationship Management is a system that functions by collecting client related data across different media and using this information to help service agents improve company to client interactions. For in-depth customization, it is wise that you consolidate your CRM system with all departments within the company. Research shows that majority of customers would be willing to pay more for a guaranteed positive experience. This knowledge justifies investing in a CRM system that ensures results. A comparison of zendesk vs salesforce will help you understand that customer satisfaction requires much more than tracking data related to them.
This is a company that was founded in 2007 whose primary products are helpdesk and ticketing software. ZenDesk products are not categorized as CRM systems even though they can be assimilated to other departments of a company. Their main selling point is that they have a pay-as-you-go policy and are considered cost friendly. There are duties of CRM systems that they are capable of performing; retrieving customer related data being the major one.
This is a CRM system that is considered one of the best, with a majority of companies using it reporting significant business results. Just like ZenDesk, Salesforce can be configured to connect with other departments in your company. The only difference is that unlike ZenDesk, Salesforce has a seamless communication throughout all the departments it is integrated into. It is impossible for your data to be lost as the system is always updating and synchronizing.
Salesforce provides you with a productive environment, prioritizing the clients and ensuring they have a positive experience by boosting efficiency and customer satisfaction.
An interesting feature with Salesforce has provisions for involving customers. Clients can contribute by offering suggestions on how to improve their experience to service agents.
The Advantages Salesforce has over ZenDesk
First and foremost, the obvious reason why you should choose Salesforce over ZenDesk is that it is a CRM system while the former is not. Even though helpdesk and ticketing software can function as a CRM, there are many more essential functions they cannot perform. Seamlessness in communication which is a vital feature is lacking in ZenDesk software, and this is a significant disadvantage.
Salesforce’s cloud is ZenDesk’s primary competition; this is because the former does everything that the latter was created to do. The fact that Service cloud is a feature within salesforce is reason enough to choose a CRM system over a non-CRM system.
Social media platforms can be a perfect place to engage with customers. You need to create at least one page on all social media platforms where you interact with your clients. Socializing and connecting on a personal level with clients is always vital in making sure you keep them. You need to take care not to push a sales agenda on social media; your motive should appear to connect and socialize.
One sure way of engaging your followers is using humor that is tied to the service or product you provide to push your online campaign. Entertaining and sharing jokes with followers help them relate to you on a personal level.
When opportunities arise, use them to express your commitment always to serve and take care of your customers’ needs. This can be done by following up on requests aired online and making sure other followers get to know about it.