Are Packaging Boxes Really the Source of Marketing?

Have you ever wondered why companies do not use simple packaging? Why they are using a blend of colors on the boxes? Why they use unique themes in the packaging stuff? For all these questions, the answer is just is one word. That is marketing. Previously, most companies use simple plain boxes that look dull and boring. To give them some exciting feel the manufacturers started using the printed box.  They used the boxes just for the sake of the marketing. Now the question is really the printing matters? To get your answer to have a look at some reason given below

Work as gravity

Colors always appeal to the person. Just take an example of two packaging boxes. One is plain kraft brown box while others have the decent red and white combination with the company name in the middle. Which one will be your preference? Most probably the colored box. The manufacturers use the force of gravity rule. Fascinating things always attract customers. When we go to the store to buy some product, we get attracted to the box that has a unique color combination or design. Even we don’t have used the product before, but the enticing box attracts us and we purchase to check the quality of that particular item.


Brand recognition

Most companies use the special color scheme or theme on their custom packaging. The main purpose of using the same theme in all the products to recognize the brand. The person when sees the particular colored, Printed packaging immediately recognize the brand and want to purchase the product. In this way, the companies fulfill their purpose and get successful in seeking the attention of the consumers. Some companies use a unique packaging design. They just use the logo in the center and keep the whole box plain with one color. The logo itself acts as the marketing source and attract the consumer towards it. The companies use multiple unique design trends in order to recognize their identity and improve the marketing of their product.

Improved sale

The companies follow the Printed packaging Sydney rules. They design boxes according to the specifications and ultimately, they achieve their marketing target. Therefore, in the end, they improve their sale, they have special packaging engineers who continuously bring innovation according to packaging laws. The consumer when seeing the distinguishing packaging boxes introduced by their favorite brand love to buy the product. The companies use special packaging tricks to grab the attention of the consumer. we can take the example of the cereal box. The packaging stuff contains the image that seems continuously steering us.

The kids usually find the box fascinating and want to purchase the box. Therefore, parents have to buy the product. The same example we can take with toy boxes. The bright color characters are usually present on the box. The children usually find the box appealing and buy their favorite toy. These are all small tricks that manufacturers use to improve their sale of the product. The companies are widely growing in marketing by applying these strategies on their custom packaging boxes.


Source of information

The packaging boxes are the primary source of information. The companies add all useful information on the box so that consumer first read before buying the product. The information is helpful for them and helps them to make a decision regarding the purchase of the product. When a consumer finds the guideline on the box or gets knowledge about the product. They become satisfied and make decisions to buy the product. When all information is present on the box, the company don’t need to spend money to add leaflets inside the box. Although leaflets are essential for the health care products the general information is all covered in the box.

Unique designs and styles

The companies now moving out of the traditional square or rectangular boxes. They try to use the different shapes and styles of the packaging boxes to attract consumers. The customized shapes look alluring and hence help the companies to improve the sale. Even the companies don’t use the specified design on such boxes, rather they use the plain colored box according to the theme of their company and add just the product name in the center. The simple yet decent stylish box is enough to develop the interest of the consumer. Thus, the buyer wants to buy the product. Hence the company gets success in achieving the marketing goals.


No extra cost for advertisement

Few companies use the television. Radio, signboards or pamphlets platform to advertise their product while all other just use their boxes to market the brands. The companies don’t need to spend extra cost to advertise their product. They do effort in making a box persuading so that consumer automatically attracts toward the box. The unique design, festive themes, attractive colors all are playing a role as the silent marketing agent for the companies. Therefore, the companies find the boxes as a major source of advertisement and do not rely on the media to advertise their products.

The companies spend mostly on wholesale packaging Australia and supply their product nationwide. When the boxes reach to each and every store then it’s mean the company will able to achieve their marketing as well as sale targets. Wholesale packaging remains cost-effective. Thus, the companies use the custom packaging Boxes Melbourne laws, use the wholesale stuff in order to keep their product budget friendly.

The companies are finding new ways to add a new feature in their packaging boxes the main purpose is just to attract the customer to improve the sale. Although they cut the cost of advertising from other platforms, they are spending a lot to bring uniqueness in the product boxes. To remain in competition the use of the special custom packaging has become the need of the hour for the companies. Therefore, they are doing the effort, using modern designs to improve sale more than expectations.

Different Kinds of Cardboard Packaging

There is a lot more to a Cardboard packaging container than one might realize. These prefabricated containers come in many different kinds and within the industry; they aren’t described using the word “cardboard” because that will not denote their materials composition. Cardboard is employed to make reference to different paper-type materials like corrugated fiberboard, paperboard, recycled, and greeting card stock. Obtaining a quick education on container materials allows consumers to learn just what they are employing. Examine various kinds of Cardboard packaging below.

Archive Boxes

The archive package and cover Archive boxes are usually supplied as another box and cover but it can be available in a single piece. It is because this form of the box was created to be stacked and stored for the extended periods of time. They are generally used for the storage of the documents, safe-keeping, and lots of other use in offices. Archive containers are generally made of single wall structure cardboard so this means they are incredibly affordable, so they are really inexpensive to make, but are amazingly powerful when they are put together.


Shelf Ready Boxes

Shelf ready containers are the sort of Cardboard Boxes Wholesale that is very common in the retail cabinets displaying lots of products. These containers therefore routinely have two functions: getting the products into stores securely and attractively show your products and branding. These forms of the Customize Cardboard Boxes Wholesale can be designed to fit your product and load up a size, either as a 1 part transit and showcase in order to make their costs lesser or with another box.


Paperboard is usually 0.01 inches thicker than paper. The ISO specifications specify paperboard as a type of a paper with more when compared to a 224 g/m basis weight, with exclusions. Paperboard can be solo ply or multi-ply and it is light-weight and easy to create and cut. Because it is strong, it works as a great Printed Cardboard packaging material. The first carton created from paperboard was specified in Great Britain in 1817. With the 1860s, folding cartons were available.

Five -Panel Wrap

The 5 -panel wrap is employed for product packaging of the long and small products. This field can be made using sole or double wall structure corrugated cardboard with regards to the level of safety you will need. These boxes are offered as flat load up and can require taping on development.


Shipping Boxes

Shipping boxes are usually created from either corrugated cardboard or paperboard. A set-up field is manufactured out of non-bending paperboard. Folding cartons are carried and stored smoothly, then come up with when stuffed. These Custom Printed Cardboard Boxes Wholesale are set up during production and transferred in their set-up express. These are more costly than folding cartons and tend to be used as the perfect and pleasing to the eye gift boxes or for high-ticket objects.

Lid & Box

Box and Cover product packaging comes flat crammed so it is not hard to store. They can be produced with hardly any waste product left out, so creation is very inexpensive. The edges require gluing, taping or stitching during set up to carry everything. You are able to print these bins with up to 2 colorings if required, which is ideal for brand awareness.

Corrugated Boxes

Corrugated fiberboard involves a couple of chiseled liner boards encasing a fluted corrugated sheet. These paper-based materials can be used to manufacture shipment pots and corrugated containers. The liner board and corrugated sheet are produced from containerboard, which really is a paper-like material calculating more than 0.01 inches thick. These Custom Wholesale Cardboard Boxes started in the middle-19th century and were used to offer pottery and goblet containers in the beginning.

Die Cut Self Locking

The Die cut personal locking boxes are usually used for the sake of transporting small items. These containers are both powerful and quick & easy to put together, which are the key explanations why they are being used for postage. They could be printed or shaped ordinary in white or dark brown corrugated plank. These Wholesale Printed Cardboard Packaging Boxes come flat crammed either on the pallet or strapped into controllable bundles, predicated on your unique requirements.


Envelope Base

The base of this style of container gets the look of the closed envelope when built. The type of the bottom permits quick construction with no need for tape or glue. This field also offers a tuck-in cover that locks in an easy and a comfortable manner. You may modify this form of a box in several ways just according to your requirements.

Packing Carton

The packaging carton is the industry standard packaging case and the most frequent type of packaging box worldwide. It could be produced to fit the length of your bespoke and depth of the product, making sure the perfect fit with no need for tooling. You are able to produce these boxes in several different styles to meet your coverage needs.


Recycled cardboard boxes are the Wholesale Printed Cardboard Boxes that are manufactured from cardboard product packaging waste from home homeowners and companies handling in packed goods. Hardwood pulp manufacturers often offer the recycled cardboard materials, repurposing them into new Cardboard Boxes Wholesale forms. The energy cost savings provided by recycling cardboard is believed to be 24 percent. Prices of recyclable cardboard dropped in 2008 and then increased in 2009. There is no doubt that it is much easier to recycle cardboard presentation from foods than clear plastic but delivery costs are higher.

Packing Wallet

These boxes are being used to package the shallow items. The package itself will come to your site chiseled packed, to put together your product at the heart and you flip the pack around your product. The box will need taping or gluing to secure it. You can even add buffers for increased coverage. An overlap can be added on the flaps to avoid harm to your product if the pocket is cut wide open when coming to your customer.

Benefits of Using Large Cardboard Boxes

If you are looking for a packaging material for shipping your residential or official items so the cardboard packaging boxes are best for shipping. You can easily get different sizes of these cardboard boxes. If you want to have your items shipped safely so these cardboard packaging boxes are best for this purpose.

If you want to have your desired size, shape, and print on the cardboard boxes so for that the Custom Cardboard Boxes are the best option. You can easily get the Custom Cardboard Boxes on your desired shape, size, printing, and material of packaging. There are so many benefits of using the Custom printed cardboard Boxes.

This does not only protect the shipping items but you can easily keep your item and save it in store or warehouse. You can easily get plenty of these cardboard Boxes wholesale. This cardboard is best for all types of packaging use and almost everyone demands these custom cardboard packaging.

Packaging and transporting goods was difficult for people in the past just because of lack of facility and packaging material. But now things have become very easy and you can simply do shipping and transporting of goods and items easily by utilizing these custom cardboard packaging, Let’s have a look at some of the best benefits of using these custom cardboard packaging boxes are mentioned as under.


Items are Save and Secure

These boxes are made with a thick sheet of cardboard and all of your items will be safe and secure for the long term. If you are moving from one location to another or we can say from one destination to other these cardboard packaging boxes always work best.

These cardboard boxes have multiple pieces on the top of it just to give a cushion to fragile items that include electronic appliances, gadgets items of glass and sensitive furniture items etc. These cushions are very important to protect the item from jerks, vibrations, and shocks etc.

You can easily place more cardboard just to give more cushion to the items that can be dropped. This is to give protection to your items. The packaging becomes heavier and lots of cardboard is required for packaging. You can easily adjust any type of product in this packaging and it also provides stable cushions and partitions for keeping multiple products in one box. For long-distance transportation, these cardboard boxes are simply best.


Cheap and can be easily Produced

The Cardboard is very cheap and it is also very easy to create these cardboard packaging boxes. Mostly these Custom cardboard Packaging are made from the recycled material and it is also very reasonable if you purchase it from the wholesale market in bulk. While if you see other materials of packaging they are made of wood, plastic and other material which is expensive to purchase.

Sealing is Easy

After finishing the procedure of packaging it is really important to seal the boxes properly so the item will be safe and secure while shipping and storage. It is easy to seal these boxes. You can easily seal it by using different ways and it can be seal easily.

You can also use the stapler of metal to hold the cardboard box together and it can’t be open. This is very thick and it can be torn off if the box gets dropped down. You can also use the tape or glue to seal the surface of this cardboard box and keep it sealed until you open it. The cushioning makes it very strong and it becomes more strong while transporting and shipping items.



Well, some of these cardboard packaging boxes are very heavy and rigid, but most of the times these boxes are very light and you can easily meld it around the shipping item to give more protection and safety to your items while shipping. That is how the packaging is not wasted and does not get more weight inside the packaging box.

One of the most noticeable benefits is that these flexible cardboard boxes can be easily wrapped around the packaging items and it only because of its flexibility.

Cost Effective

As we all know that price hike issues are increasing day by day and it is really very difficult to manage regular expenditures of life. So these cardboard packaging boxes are very reasonable and cost-effective and it is a blessing for people who need these custom cardboard Packaging for their regular use. This cost-effective cardboard packaging is very reasonable for people where prices of energy, fuel, and cost of production are hiking. The cardboard Boxes wholesale are easily available and if you want to buy in bulk you can easily get it from the wholesale market.


Light in Weight

These cardboard boxes are very light in weight and these are very easy to move from one place to another even if the box is completely full. This is one of the best benefits of these custom cardboard Packaging boxes that it can be moved easily due to its lightweight. You can easily load and unload these cardboard boxes.

High in Demand for Business

If you are looking to have a business and you are looking to have something which you can easily get from the market is the cardboard packaging boxes. This is the best business you can easily do and people from all over the world require the cardboard boxes to fulfil their storage and shipping needs. So we can’t say that this business is in loss or not in demand by customers.

Just like in other countries the cardboard boxes in Australia are also in higher demand and people are doing a lot of businesses. You can easily do the custom printed cardboard Boxes and get you desired box. If you want to have your own desired printing so this is also possible and get your box printed by your label and this is also one of the best ways to increase your business of cardboard so people will directly come over to you.